CREATIVE DIRECTION Jerôme Laan / ART DIRECTION AND CONCEPTION: Jerome Laan
RACELAB is a car custom garage based in Magny-Court racetrack. Since 25 years, this famous atelier brings vintage racing cars back to life, DETOMASO, LAMBORGHINI, TVR, PORSCHE….
Investors from Russia recently decided to give a new perspective to the brand with a new positioning and identity.
Work carried out : Design creation and production of a mood board, logo, visual identity guidelines and brand environment.