AGENCY: PUBLICIS CONSEIL
ART DIRECTION: Jerome Laan - T Lamberger
Early 2013, Publicis group developed a new company philosophy focusing on improving client relationship and productivity throughout all agencies of the group. This new philosophy ‘Lead the Change’ was an instant success and several agencies were later represented at the Cannes festival. Publicis group decided to award the best. A new digital interface was created to promote the company philosophy.