CREATIVE DIRECTION Jerôme Laan / ART DIRECTION: Jerome Laan - Albane Rohr / MOTION DESIGN 3D: Jean Ledieu
Modern Addictive Design is a customization and personalization concept of luxury watches developed between Switzerland and Paris by Gregory Dreyfus. The company enables one to completely transform their luxury watches by brands such as Rolex, Audemars and Patek. The Polette agency accompanied the Parisian brand in handling all issues concerning branding and communication.
Work carried out: Design creation and production of mood board, logo, visual identity guidelines, brand environment, communication tools, press material, goodies, website and brand film.