CREATIVE DIRECTION Jerôme Laan / ART DIRECTION: Jerome Laan - Albane Rohr
Eclectic is a mens fashion brand created in Paris in 2011 by Franck Malègue. The innovative concept offers a new style of suits adapted to various urban and climate conditions. Modern technical materials are developed and integrated into quality English or Italian fabrics enabling them to better resist against rain, sweat and wear. The Polette agency worked alongside the Parisian brand in handling all issues concerning branding, signage, brand environment and communication. The architecture of the ‘shop’ was designed by Marion Collard.
Work carried out: Design creation and production of mood board, logo, visual identity guidelines, brand environment, communication tools, press material, goodies and website.