AGENCY: FRED FARID
CREATIVE DIRECTION Fred Farid / ART DIRECTION: Jerome Laan - Feng Huan - G Chalopin / PHOTOGRAPHY Getty
When the Georges Pompidou Centre celebrated its 30th birthday, Fred & Farid came up with a unique and amusing campaign based upon individuals’ take on art. The goal was to get people to ask themselves questions around how they perceive various art works.
Work carried out : Design creation and production of print advertising campaign.