Pierre Jean D’Heur, Jérôme Laan
Proposed tender in collaboration with the Do Things NYC agency on behalf of the BNIC.
Cognac is an appellation that extends over several terroirs with very different typologies and soil structures. It is an ancestral know-how that today allows man to master the complexity and create the best-known brandy in the world. The BNIC today defends this name and this living heritage, it is because it is alive that it is modernized in the image of the appellation. Our proposal was to symbolize the earth and the human hand, the layers of the soil or the mark of a fingerprint. We were inspired by an illustrative work done by Sabrina Scott to carry out and implement this global identity proposal.
Work carried out: design & creation (logo, visual identity guidelines, brand environment, press announcements, communication tools, goodies)